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3 Ring Circus, Spiderdance team

Cyberbiz Brief

Entertainment branding company 3 Ring Circus has teamed up with interactive television technology developer Spiderdance to co-develop interactive TV programming and advertising.

Spiderdance’s technology helped create interactive editions of “webRiot” on MTV, NBC’s “Weakest Link” and games on Sony’s Game Show Network, while 3 Ring Circus developed interactive designs for Canal Plus U.S. Technologies, AT&T and Discovery Networks. The two companies plan to form stronger relationships between their clients’ new-media and traditional marketing departments and advertisers, with the goal of helping them develop emerging entertainment and promotional-based content in the broadcast, cable and digital arenas.

Spiderdance’s TruSync interactive TV development platform will be a valuable tool for the integration of content and branding messages, while 3 Ring Circus’ continuing relationships with entertainment companies around the world will help drive adoption of Spiderdance’s synchronized sync-to-broadcast iTV platform.

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