Nordic digital frozen in slo-mo
AMSTERDAM — With strong Nordic players like Bonnier, Egmont and Modern Times, none of which has inclination to sell off or merge anything, the Nordic territories have been little affected by the mergers-and-acquisitions climate. But they have been strongly affected by digital buzz and the reality soap bug.
Finland finally soft launched its terrestrial digital platform in August, but despite serious planning, it has been plagued by the same lack of set-top boxes that made the Swedish digital terrestrial launch a miserable affair.
Most channels won’t really be up to full speed until next year, but buyers see the promise of being able to place more niche-channel fare next year.
“We will be able to buy more educational and cultural programs because we’ll have more of an outlet for them,” says Ingegerd Pesonen, head of international acquisitions for YLE.
With the reality bug having bitten the Nordic territories big time, formats like “The Bar,” “Big Brother,” and “Temptation Island” have buyers either counterprogramming like crazy or on a frenzied hunt for the next big “shocker,” as head of program acquisitions for NRK Ake Kallqvist puts it. “We’re waiting for the next wave of innovation that will rock the programming boat.”
| TV homes:2.5 million
Cable homes:1.8 million
Top show:“Eurovision Song Contest” on DR (2.7 million viewers)
| TV homes:2.2 million
Top show:“Secret Lives” (1.3 million viewers)
| TV homes:2 million
Top show:“Eurovision Song Contest” on NRK (41% share)
| TV homes:4 million
Cable homes:1.6 million
Satellite homes:1.2 million
Top show:“Melodifestivalen,” qualifying event for the “Eurovision Song Contest,” on SVT (45% share)