PARIS — American Paul Zilk, 44, will be making his Mipcom debut as the Reed Midem Organization’s newly appointed managing director.
The exec joined Reed barely a month ago, having been hand-picked as long-serving prexy Xavier Roy’s successor.
But although he’s a newcomer, Zilk isn’t a total novice to Mipcom.
In a previous professional incarnation, heading up the international marketing ops, the exec actually exhibited at the mart. Prior to his sports business experience, he was a top-level marketing exec for Swiss firm Nestle.
Zilk sees television as a “core business that will always be an important part of Reed Midem’s mix.” The trade fair organizer has a number of new sectors in his sights, though, including commercial real estate and finance.