New market topper

Reed Midem director no novice

PARIS — American Paul Zilk, 44, will be making his Mipcom debut as the Reed Midem Organization’s newly appointed managing director.

The exec joined Reed barely a month ago, having been hand-picked as long-serving prexy Xavier Roy’s successor.

But although he’s a newcomer, Zilk isn’t a total novice to Mipcom.

In a previous professional incarnation, heading up the international marketing ops, the exec actually exhibited at the mart. Prior to his sports business experience, he was a top-level marketing exec for Swiss firm Nestle.

Zilk sees television as a “core business that will always be an important part of Reed Midem’s mix.” The trade fair organizer has a number of new sectors in his sights, though, including commercial real estate and finance.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading