Wilson tops NBC syndie op

More to be spent on programming, less on sales

Longtime speculation that former CBS exec Ed Wilson would join NBC to start up a domestic syndie operation there — as he did for CBS — has come to fruition.

As speculated, Wilson was named prexy of NBC Enterprises and Syndication on Thursday (Daily Variety, July 18).

The first order of business, Wilson said, is putting together the domestic operation, which will likely see more overhead spent on programming and less on the sales force.

“We will try to do things a little bit differently here. The business is changing — why do the same thing we have done in the last 45 years?” Wilson said.

“There are now about eight key buyers; we maybe do not need a huge distribution force, but rather some people with solid relationships with key station group heads,” Wilson added. “We won’t need as large a sales organization as some of our competitors.”

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