The Frog has finally set a delivery date for “Baby Blues.”
Ending a five-year development journey, the WB has skedded the premiere of the half-hour Warner Bros. Television-produced toon laffer for Friday, July 28 at 8 p.m. A second seg will follow at 8:30 p.m. every Friday during the show’s four-week summer run.
“Baby” has been in the Frog’s development womb for nearly five years, failing several times to make the primetime cut. WB execs still say they believe the show could be a success, even though the net is double-running it during the summer on one of its lowest-rated nights.
“We believe ‘Baby Blues’ is our best foot forward in animation to date,” WB Entertainment topper Susanne Daniels said. “If it is successful, as we expect, ‘Baby Blues’ will be brought back for midseason.”
Frog will pair “Baby” with encore segs of its new summer sudser “Young Americans” Fridays at 9 p.m.
“Baby” and “Young” replace the WB’s Friday night urban comedy block, which moved to Sunday nights last week. Laffers will air on both Fridays and Sundays until “Baby” bows next month.
“Baby,” based on the comic strip of the same name, revolves around the parenting adventures of a twentysomething couple (voiced by Mike O’Malley and Julia Sweeney). Jeff Martin (“The Simpsons”) and Pete Ocko (“Weird Science”) are exec producers. Rick Kirkman and Jerry Scott, writers of the comic strip, are co-exec producers.