Leading feevee boasts new format
RIO DE JANEIRO — With an eye to impending deregulation of the Brazilian telecom market, top local and foreign execs repping the pay TV and telecom industries will convene in Sao Paulo Sept. 11-13 for ABTA 2000.
The country’s leading feevee confab boasts a new format this year, with smaller exhib space and a focus on panels, seminars and private meetings in the Hotel Transamerica. Brazil now has a slightly more than 3 million pay TV homes
The Brazilian Pay TV and Telecom Assn. (ABTA) sponsors the annual event.
Industry heavyweights Globo vice president Joao Roberto Marinho; Abril president Roberto Civita; Bell Canada Intl. VP of operations Jean Poirier; Portugal Telecom do Brasil prexy Eduardo Perestrelo Correia de Matos; and Renato Guerreiro, prexy of regulatory agency Anatel, have confirmed their participation in the opening panel.
Deregulation of the local telecom market is expected to be the hottest topic at this year’s meeting. In 2002, Brazil will allow a single company to offer voice, video and data transmission services nationwide.
While pay TV operators welcome the extra revenue from telephony and Internet broadband services, they are concerned about competition from the big telephony players on the feevee front.
In order to prepare themselves, Brazil’s top MSOs, such as Globo Cabo and Abril’s TVA, have launched broadband services over their networks in the largest cities.
The introduction of digital TV will be an another key issue.
With a population of about 170 million, Brazil has more than 35 million TV homes.