TV Azteca delays phone quizzer

Some say hold up is over scenery, but others say it's the prizes

MEXICO CITY — TV Azteca has delayed the launch of a new quizshow for telephone contestants with prizes of up to 10 cars and 10 million pesos ($1 million) every day.

“Telesuerte” was due to begin airing Aug. 7 on Azteca Seven. Launch was put back a week because scenery was not ready.

A spokesperson denied there had been a legal problem with a requirement that the value of prizes should be the same every day.

Callers to the one-hour show will be charged $2, funding the expensive prizes. Telephone system will be fully digitalized and no operators will be needed.

Presenters Luisa Fernanda and Charly Ortega will host live links from around Mexico, with a variety of competitions including guessing the weight or names of people appearing onscreen.

Show is the latest from TV Azteca, Mexico’s No. 2 web, to use such telephone technology. Previous outings “Cosas de la Vida” and “Ventaneando con Paty Chapoy” were successful.

TV Azteca appears to be bouncing back from the wrong end of a ratings war with Televisa which last year recorded more than 70% audience share.

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