Record week for Cartoon cabler
NEW YORK — Turner Broadcasting’s Cartoon Network piled up the best weekly Nielsen ratings in its eight-year history last week, scoring a record 2.0 rating average in primetime, which tied it for second place with TBS. No. 1 for the week was USA, with a 2.1 rating in cable homes.
Cartoon also harvested its highest numbers ever among kids 2-11 and kids 6-11 for the June 26-July 2 week.
The engine for Cartoon’s gaudy numbers was a four-hour double feature of “Scooby Doo” movies on July 2, whose 2.3 rating in cable homes repped a triple-digit increase over the programming in the same time period a year ago. “Scooby Doo’s Arabian Nights” from 9 to 11 was the highest-rated movie of the week among all ad-supported cable networks, averaging a 2.4 rating in cable homes.
Cartoon has strengthened its mix of programming over the years, scheduling original series like “Courage the Cowardly Dog,” “Mike, Lu & Og,” “The Powerpuff Girls” and “Dexter’s Laboratory” with perennials like “The Flintstones” and “Tom & Jerry.”
Cartoon also chalked up big numbers in total day, averaging a 1.3 rating in cable homes, which lifted it to second place behind Nickelodeon/Nick at Nite with a 1.5 rating.