‘Today’ widens ayem gap

Show beats combined ratings of 'GMA' and 'The Early Show'

NBC News’ “Today” topped ABC News’ “Good Morning America” last week by more than 2 million viewers — one of the largest gaps between the shows in the last two years.

In fact, “Today” averaged almost as many viewers (6.04 million) as “GMA” and CBS News’ “The Early Show” combined (6.31 million) for the week ended Sept. 8, according to Nielsen figures.

“Today” did manage to beat the combined ratings of “GMA” and “The Early Show” in every key demo.

“Early Show” continues to post gains among women 18-49. For the 16th consecutive week, it posted double-digit growth in the demo, up 38% (1.1/9 from 0.8/7) from the same week last year.

“Early Show” is hoping to continue its roll with the help of the “Survivor” castaways, who will serve as contributors to the ayemer each day for the next two weeks. Gervase Peterson, Richard Hatch, Jenna Lewis, Ramona Gray and Sean Kenniff will give viewers their take on each night’s “Survivor” encore broadcast.

Meanwhile, NBC’s daytime drama “Passions” delivered a 2.2 rating/14 share in women 18-49, topping its previous all-time high in the demo by 10%.

Compared with its averages during the same week last season, “Passions” was up 144% in women 18-49, 129% in women 18-34, 33% in girls 12-17 and 58% in total viewers (averaging 2.9 million).

Due to the Labor Day holiday, Monday was excluded from last week’s figures, per Nielsen guidelines.

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