Thong songster sings tube tune

Studio hopes for 2001 pilot deal

Soul sensation Sisqo is looking to unleash his talents in the primetime arena: He’s inked an overall series development deal with Big Ticket Television.

Viacom-owned studio will develop a network sitcom for the R & B singer, whose lusty No. 1 single “The Thong Song” dominated radio and MTV during the spring and early summer. “Incomplete,” another single from his multiplatinum disc “Unleash the Dragon,” is currently No. 2 on the charts.

Eyeing pilot deal

Big Ticket will soon begin pitching Sisqo to network development execs, with an eye on a pilot deal for fall 2001. Skein will be developed with the singer’s manager, Kenneth Crear of Creative Management Group, as well as Rob Lee and Jordan Kerner of Hidden Oaks Entertainment. Crear, Lee and Kerner will all serve as executive producers of the project.

“We feel that Sisqo is poised to become a megastar,” said Larry Lyttle, president of Big Ticket Television.

Lyttle said a single meeting with Sisqo persuaded him to go after the singer.

“He has this incredibly explosive personality and this incredible charm,” the exec said. “I was totally taken by his enthusiasm and his unbridled energy.”

Ad pitchman

Sisqo has already become a small screen presence through his gig as a Pepsi and McDonald’s pitchman and his association with Viacom-owned MTV. In addition to running his videos, cabler signed him to host the summer dance skein “Sisqo’s Showdown.”

On the feature front, Sisqo co-stars in the upcoming Miramax pic “Getting Over Allison.” Before launching his solo career, Sisqo first gained noticed as lead singer for the R&B group Dru Hill.

Big Ticket Television has had success turning crooners into comics. The company’s first hit, “Moesha,” stars singer Brandy. Other Big Ticket hits include “Judge Judy,” “Judge Joe Brown” and the “Moesha” spinoff “The Parkers.” Studio recently inked a multiseg deal with UPN for the ani laffer “Gary and Mike.”

Project was packaged by CAA.

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