LONDON — The BBC has sold all 365 episodes of “Teletubbies” to Russian pubcaster RTR, the first time the entire kids TV series has been licensed in one go.
No figure was put on the deal, which was sealed by BBC Worldwide, the corporation’s commercial arm, at the Beeb’s annual programming showcase in Brighton, England. But RTR is understood to have beat out rivals ORT and NTV.
The terrestrial RTR reaches over 200 million viewers, both in Russia and in countries of the former Soviet Union.
RTR is shooting at least 100 new inserts to make the show relevant to Russian children. Worldwide is also partnering with publisher Egmont Russia to launch “Teletubbies” books in the market, and merchandising deals are currently being negotiated.
“Teletubbies” now airs in 120 territories around the world. This year the series will also launch in the Middle East, Italy, Greece, Austria and Hungary.