Telenovela net to woo Turkey

Projected audience is 350,000

PRAGUE — Thematic channel distributor Zone Vision has announced the launch of its telenovela channel Romantica in Turkey on the DigiTurk platform.

Web, the second Zone Vision channel in Turkey (Reality TV, a joint venture with UPC, hits the air in June), will be available to an initial 350,000 viewers. It airs 20 hours of programming daily.

Romantica is already seen in Poland, Russia, Croatia, Hungary, Slovenia, and Bulgaria.

The channel debuted in 1998 in Poland, where it has been a top-performer on UPC’s Wizja platform.

Zone Vision is set to introduce Romantica in Romania, the Czech Republic and Slovakia this fall, reaching a potential audience of more than 4 million.

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