MIAMI — Hispanic net Telemundo reported significant year-over-year ratings growth for its O&Os in the May sweeps.
Its share of the Spanish-language TV market rose 10 percentage points versus a year ago in three markets: in Los Angeles, to 29%; in New York, to 26% and in Miami, to 24%.
In Chicago, its share increased 13 points to 31% and in San Antonio, its share was up 6 points to 16%.
During primetime hours, Telemundo’s strategy of novela programming is paying off. Its household ratings more than doubled in New York, Miami and Chicago to over the 8 point mark. Los Angeles was up 64% to a 7.7 rating, and San Antonio was up 58% to a 1.9 rating.
Chicago was its strongest market, with a household rating of 8.8 points, up from just 3.3 points in May 1999.