Telefe Intl., the sales/distrib arm of the leading Argentine broadcaster, is taking over as the international sales rep for Azul TV. Azul, the No. 3 network in Argentina, and Telefe are both owned by Spain’s Telefonica Media.
“Telefonica is looking to consolidate the operations,” said Cesar Diaz, the Miami-based general manager of Telefe Intl. Diaz is in the process of contacting clients and hopes to have the new sales structure and catalog fully in place for Mipcom.