Animated laffer rates 14.42 mil viewers in post 'Friends' spot

NBC’s controversial animated laffer “God, the Devil and Bob” won its half-hour in a special Thursday preview, although it lost a sizable chunk of its hefty lead-in.

The show, which nine small-market NBC affils refuse to air because of its religious depictions, drew timeslot-winning scores of 14.42 million viewers, a 7.3/19 rating in adults 18-49 and 8.0/23 in adults 18-34. In each category, “God” dropped about 30% from its “Friends” lead-in.

The show did best among teens, retaining 91% of its “Friends” lead-in.

As a result of the preemptions, which included stations in Salt Lake City, Utah, and Boise, Idaho, NBC’s clearance for the half-hour was 96%.

The Peacock web gave “God” the primo post-“Friends” slot to allow more viewers to sample the show prior to its launch Tuesday in the tough 8:30 time period. There it will face another animated laffer, Fox’s “Family Guy,” and ABC’s “Who Wants to Be a Millionaire.”

“God,” which features James Garner as the voice of God, Alan Cumming as the Devil and French Stewart as Bob, is a Carsey-Werner production. NBC is pairing it on Tuesdays with “Third Rock From the Sun,” which will kick off the night at 8.

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