Thanks to Grammy and Darva, newsmags went through the roof during the last full week of sweeps, according to the latest Nielsen report for the week of Feb., 21-27, as virtually all programs in the genre matched or bested their season highs.
Paramount’s “Entertainment Tonight,” in particular, felt the afterglow of a pop-culture-filled news week, as the magshow shot up to third in the syndie rankings and scored its best rating in more than three years with a 7.6. The number was up 15% compared with last week, and up 19% from the same week last year. In the key 18-49 demo, the series nailed a 3.6 rating. The Grammy episode on Feb. 24 scored “ET” an 8.5 rating, as Mary Hart anchored the show from a Staples Center skybox.
Serving up WKRP
The weekend edition of “ET,” focusing an update on the cast of “WKRP in Cincinnati,” turned in its highest rating since Feb. of 1996, with a 4.2 score, up 31% from last week and 27% from last year, to nail the top first-run weekly hour in syndication.
Newsmags also benefited from Darva Conger’s tales of woe after getting hitched on Fox’s “Who Wants to Marry a Multi-Millionaire?” Most shows aired clips and added to the story throughout the week, and viewers were wrapped in the saga.
Warner Bros.’ “Extra” climbed 6% to a 3.8, while King World’s “Inside Edition” nailed a season-high of 3.5. Warner’s “Access Hollywood” gained 8% over last week, and matched its high point of the season.
Meanwhile, MGM’s “National Enquirer” remained unchanged at a 1.9 as it readies for a second season.