‘Survivor’ end boosts Eye’s ‘Early Show’

Castaways bring auds to ayemcast

NEW YORK — In the wake of the “Survivor” finale, CBS News’ “The Early Show” posted its highest overnight rating ever on Thursday.

On Aug. 24, “The Early Show’s” “Survivor”-themed ayemcast, which featured 15 out of 16 of the castaways, scored a 3.5 rating/12 share in metered markets, tying ABC News’ “Good Morning America.”

“Early” improved its household rating 30% over its previous high this summer (2.7/10 on Aug. 10), which featured castaway Colleen Haskell, and 59% from its metered-market average (2.2/8). Meanwhile “GMA” and “NBC’s “Today” were both down (13% and 8%, respectively) from their broadcast year-to-date averages in the metered markets.

Serving to remind viewers to tune in to CBS, “Survivor” has given “Early” a strong promotional platform and vice versa. On Thursdays, the morning show has featured interviews with the most recent survivor kicked off the island, while CBS has regularly plugged “Early” during commercial breaks of the hit reality skein.

In the wake of “Survivor” this summer, “The Early Show” has posted significant gains in key adult and femme demos. The ayem show is up 13% in adults 25-54, 20% in women 25-54, 17% in adults 18-49 and 43% in women 18-49, compared to last summer when “The Morning Show” was still on the air.

While “Early Show” senior executive producer Steve Friedman acknowledged that the show may temporarily lose some viewers once “Survivor” is off the air, he is optimistic they’ll return. ” ‘Survivor’ will be back in January, bigger and better than ever,” Friedman said.

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