Star TV inks for pix with Hong Kong unit

Movie channel aims to dominate region

HONG KONG — Star TV’s Chinese movie service has received yet another boost from a deal that gives the satellite network exclusive TV rights to 100 China Star Entertainment Group movies.

The three-year agreement with China Star, a listed Hong Kong film production and distrib company, will allow Star to premiere the movies four weeks after their theatrical release and own the rights to them for six years.

Star TV prexy and chief operating officer Bruce Churchill said the agreement represents the largest and most encompassing movie-licensing deal for TV in the history of Hong Kong. No precise figures for the deal were available.

Looking for local dominance

“With the addition of China Star as a program provider to us, ours is going to be the deepest, richest and most compelling Chinese movie channel in the region,” he said.

The deal follows Star’s recent announcement of a $64 million investment to produce its own movies and TV shows.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety