Spreading Webcasting gospel

Roger Lynch, CEO, Chello Broadband

As a trained physicist, Roger Lynch knows the importance of critical mass.

He’s setting about growing Chello Broadband — the Netherlands-based UPC subsidiary and Europe’s biggest broadband deliverer — through acquisitions to build a subscriber base that will rapidly make Webcasting a mass-market business.

Chello’s announcement in July that it is merging with U.S.-based Excite@Home is a fundamental piece to that strategy, giving the new Excite-Chello company rights to deliver set-top boxes and broadband services across the world.

“The strategy is to get a lot of scale,” says Lynch, who will become president and CEO of Excite-Chello. He adds that the state of play of broadband in Europe is actually ahead of that in the U.S., and that his operation is actively looking to match the technology to compelling content.

As a test run, Chello late last year Webcast American football over its network in Europe, and now wants to complement the offer with other live events, concerts and video-on-demand.

Traditional media players looking to plug into a working broadband infrastructure in one or several Euro markets “are going to find us one of the great partners to work with,” Lynch boasts.

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