Soccer coup for Sky

World Brief

Satcaster Sky PerfecTV said on Monday that it landed broadcast rights to all 64 games of the 2002 soccer World Cup.

The games, which will be played in Japan and South Korea, are one of the most sought after programming items for sale for the Japanese market, with the Japanese games in the last World Cup setting ratings marks not seen for decades.

Terms of the deal were not disclosed, but the financial daily Nihon Keizai Shimbun reported that Sky PerfecTV paid 12 billion yen ($113 million) for the rights.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety