NEW YORK — MTV is bulking up its “10 Spot” with six new series, including “MTV Cribs,” which will take viewers on a tour of celebrities’ homes.
The music cabler will announce the new series at an upfront presentation for advertisers today in Los Angeles.
“We have ordered more series than we have nights so we can be fresh and original five nights a week year-round,” said Brian Graden, president of programming at MTV.
The half-hour “MTV Cribs” from MTV News will debut in late summer-early fall. MTV has also greenlit “The Click,” an animated series featuring three college friends who communicate with each other almost exclusively through e-mail and chatrooms. A co-production with Decade Entertainment, “The Click” is slated to premiere in 2001.
In the vein of sister net VH1’s “Where Are They Now?,” MTV has greenlit “MTV M.I.A.,” a half-hour show that focuses on performers who have been out of the public spotlight for a while. “M.I.A.” will debut in late summer-early fall.
Other additions to the “10 Spot” — the 10-11 p.m. hour in which MTV airs original series — include the previously announced “2gether: The Series,” expanded from the net’s first telefilm, and “Spy Groove,” an animated series featuring twentysomething secret agents. “Spy Groove” will join the “10 Spot” in August.
MTV has also greenlit “Live Through This” (working title), a scripted drama about five young people who join their parents’ famous ’70s rock group on a reunion tour. A co-production with Telescene, “Live Through This” will begin production in May and debut in August.
In addition, MTV has renewed “Celebrity Deathmatch,” “Daria,” “Diary,” “Making the Video,” “Real World,” “Road Rules,” “Senseless Acts of Video,” “Tom Green” and “The Lyricist Lounge Show.”
While MTV will continue to focus on the 10 p.m. timeslot, the net is also considering launching original series earlier in the evening, Graden said. The shift could take place as early as this fall.
Since first introducing the “10 Spot” in 1996, the net has seen a 57% increase in household ratings and among 12-34 year olds and has experienced seven consecutive quarters of household growth, per MTV research.
MTV launched five nights of original programming in the “10 Spot” in January. Quarter to date, the net has seen a 14% increase among households and viewers 12 to 34 years old during primetime.