The battle of the sexes is on.
“SexWars,” a half-hour strip from MGM Worldwide Television Group, is a firm go for broadcast syndication this fall, having been cleared on broadcast TV stations in 22 of the top 25 markets. The sales represent coverage of 70% of the country.
WCBS New York, KCAL Los Angeles and WCIU Chicago, as well as several stations from Paramount Stations Group have all picked up the show.
MGM executives are shopping the show internationally at the Mip TV market in Cannes this week.
J.D. Roth, longtime host of kids’ gameshow “Fun House,” and Jennifer Cole, whose credits include MTV’s “House of Style” and USA Network’s “Strip Poker,” are hosting. Howard Schultz (“Studs,” USA Network’s “The Big Date”) is exec producing.
MGM describes the show as a “light-hearted, gender-based strip” that pits teams of men against teams of women in a game that tests their knowledge of the opposite sex.