Russian pubcasters get redo

World Brief

Pubcaster channels RTR and RTR 2 Kultura are launching a rebranding and redesign initiative that employs the services of Novocom.

Skedded to launch Oct. 20, the new package will be anchored by a Novocom-designed umbrella brand identity supporting the conceptual approach “Strength of a Nation,” built around three key words intended to reflect the country: “Conscience,” “Heart” and “Mind.”

The result should be a welcome makeover for the state channels, which have lost out much to commercial rivals NTV and Channel 1 ORT (Russian Public Television).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading