Replay adding Coke to menu

First spots to bow next month

ReplayTV, a maker of set-top boxes that allow viewers to control the programming on their televisions, has landed the Coca-Cola Co. as the first major nonentertainment brand to create advertising on the devices.

As part of the multiyear deal, Coca-Cola said it will use several advertising outlets offered by ReplayTV’s service to promote and deliver ads to customers, including banner ads and title sponsorship of an editorial ReplayZone.

The first spots will bow next month. Financial terms of the deal were not disclosed.

In addition, ReplayTV and Coca-Cola have the opportunity to develop cross-promotions.

ReplayTV recently inked a similar deal with Universal Pictures.

“We are always looking for new and inventive ways to connect people with Coca-Cola,” said Coca-Cola veep and director for media and marketing assets Chuck Fruit. “We’ve chosen the ReplayTV Service to launch our personal television advertising campaign because it offers an innovative approach in creating relationships with TV viewers.”

Investors in Mountain View, Calif.-based ReplayTV include Excite@Home, Scientific-Atlanta, News Corp., Universal Music Group, Comcast, Motorola’s broadband division, Sega and Matsushita Electric.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading