Economic troubles stall market, 'Net involvement sought
PARIS — Reed Midem Organization (RMO), the company that puts together such television markets as Mip and Mipcom, has decided to call time out on this year’s Mip Asia. The event was to have taken place in Singapore next December. Plans are for the market to be held in December 2001.
The six-year-old event has suffered from the recent economic collapse in Asia, although a Daily Variety straw poll of attendees at last year’s Singapore venue showed most exhibitors keen to continue.
“We carried out a survey of participants last year,” noted RMO chairman Xavier Roy. “We got a reasonably positive response. I feel we need to be able to provide an event where the response is more than reasonable.”
Roy and his team are now launching an in-depth study to find out how clients would like Mip Asia to develop. In line with recent developments at Mip and Mipcom, where RMO has brought new blood into the markets in the form of Internet companies, Roy is looking to significantly increase the ‘Net presence at Mip Asia 2001.
Discussions are also taking place to try to bring together Mip Asia and the Cable and Satellite Broadcasting Assn. of Asia (CASBAA), which holds a mini market and confab in Hong Kong in November.
Roy told Daily Variety, “I am having very positive discussions with the CASBAA management.”
The risk for RMO, which Roy acknowledges, is that companies that have supported the first six Mip Asia markets will drift away before December 2001.
“I think RMO has a strong enough reputation and enough client confidence that if we come up with a solid business model, which includes the host of new technology opportunities, Mip Asia will be a success,” commented Roy.