MIAMI — Hispanic TV net Telemundo said it posted its highest ratings in two years during the February sweeps.
Its household share, from sign-on to sign-off, rose to 18% in the February sweeps, up from 13% a year ago.
Its share of Spanish-speaking adults aged 18-49 was higher, having risen to 21%, from 12% in February 1999.
Telemundo said its ratings more than doubled among women in that age category, an increase it attributed to its novela slate. Soaps from Argentina, Mexico and Brazil are now on from 7 p.m. to 11 p.m. every weeknight, offering an extra hour of novela programming compared to rival Spanish network Univision during that time period.