Pacts with Peacock stations in Gotham, L.A., Chi, Philly brings total to 18

Pax has completed joint sales agreements with 11 NBC-owned stations, finalizing deals on Wednesday with the Peacock’s New York, Los Angeles, Chicago and Philadelphia outlets.

Under the pacts, as part of Pax’s ongoing drive to set up JSAs with NBC- owned and affiliate stations nationwide, WNBC New York, KNBC Los Angeles, WMAQ Chicago and WCAU Philadelphia will handle sales and marketing for the Pax stations in their markets.

The Pax outlets will also air those NBC stations’ local early evening and latenight newscasts a half hour after their initial broadcasts. In Los Angeles, that means KPXN will air KNBC’s 6 p.m. newscast at 6:30 and 11 p.m. newscast at 11:30.

Pax had previously sealed JSAs with the NBC-owned stations in Dallas; Washington, D.C.; Miami; Hartford; Raleigh, N.C.; Birmingham, Ala.; and Providence, R.I. Pax has no broadcast outlet in San Diego and Columbus, Ohio, where NBC also owns stations.

Separately, Journal Broadcast Group has signed with Pax to create a JSA between Journal’s Milwaukee outlet WTMJ and Pax’s WPXE in the market.

Pax TV prexy Dean Goodman expects to announce additional JSAs throughout summer. The broadcaster continues to have talks with a number of major station groups.

“We’re in conversations with virtually all of the groups,” Goodman said. “And there’s negotiations in progress.”

Pax has already sealed JSAs with stations — not all of which are NBC affils — in San Francisco (where the broadcaster pacted with KNTV, the independent Granite station that won’t become an NBC outlet until 2002); Fresno, Calif.; Knoxville, Tenn.; Shreveport, La.; Cedar Rapids, Iowa; and Greenville, N.C.

Repurposed newscasts

That brings the total number of Pax JSAs to 18. Stations in those markets are all repurposing their network affiliate partner’s newscasts; Goodman said announcements will be made shortly regarding original news productions on some of those Pax stations.

“Additionally we’re looking at other programming from the JSA stations, such as magazine programming that some of them have or are developing, or some syndication repurposing on the Pax station,” Goodman said.

Pax’s exclusive six-month window with NBC affiliates to sign JSAs in their markets expires in August.

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