Oscar spots scrutinized

Thai cabler prohibited from showing logo during kudofest b'cast

BANGKOK — Thai cabler United Broadcasting is about to discover which regulation violations will do them the least harm when they broadcast the Academy Awards on March 26.

Is it the “gray area” of advertising that goes against Thailand’s broadcast rules or the provisions set up by Disney’s international TV division that sells the broadcast rights to the Academy Awards show?

United Broadcasting, the predominant cable carrier in Thailand, will place four- to five-second name/logo “spots” during the actual on-air Academy Awards presentation, making it appear as if UBC sponsors are supporting the live Los Angeles broadcast.

Thai broadcast law forbids cable television from carrying advertising and the Mass Communication Organization of Thailand (MCOT), the government cable regulator, views sponsor spots as a gray area.

The UBC practice is also an apparent violation of Academy broadcast policies and copyright, according to Academy legal-affairs division assistant counsel Scott Miller.

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