Exec to o'see theatrical projects

Stuart Rosenstein has been upped to VP of Nickelodeon Theatricals.

In his newly created post, Rosenstein will be in charge of executive producing and developing all of Nickelodeon’s theatrical projects. More specifically, Rosenstein will handle the strategic planning, show development, production, marketing and promotion, franchise support, sponsorship integration, affiliate promotion and merchandise development for Nick’s theatricals. Additionally, he will supervise Nick’s strategic relationship with SFX Entertainment.

Most recently Rosenstein was director of Nickelodeon Recreation where he handled “Blues Clues Live!,” last year’s “All That Music & More Festival” and “Rugrats — A Live Adventure.” Rosenstein began his ten-year stint at Nick in the marketing department and prior to joining Nick he ran the commercial production unit for Playwrights Horizons.

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