Britney boosts 'SNL'; 'Digimon' bests 'Pokemon'
Digimon and Mickey keep pecking away at Pokemon in the Saturday-morning kids wars, while in latenight “Saturday Night Live” continues on a May sweeps roll.Highlighting the week’s top fringe perfs, according to Nielsen, were strong a.m. showings from Fox Kids Network and ABC, both of which surpassed Kids WB for the first time this season. Fox Kids ranked No. 1 among broadcast nets for May 13, the third Saturday of May sweeps, with a 3.3 rating/15 share in kids 2-11. It was led by “Digimon: Digital Monsters” at 9 a.m., which topped Kids WB’s “Pokemon” by 23% in kids 6-11 (4.9 vs. 4.0) and by 27% in kids 2-11 (3.3 vs. 2.6). Fox Kids placed six shows among the broadcast top 10 and was up 12% in kids 6-11 and 18% in kids 2-11 vs. the previous week. ABC, WB take place and show ABC (2.8/13) placed second, up 12% from the previous Saturday (2.5). The Alphabet net was led by “Disney’s Mickey Mouseworks,” which ranked third with a 3.7. The 10 a.m. edition of Kids WB’s “Pokemon” remains the No. 1 broadcast show in both kids 2-11 (4.5/17) and 6-11 (5.2/19), while cable’s Nickelodeon once again tops all broadcast competish in kids 2-11 (4.5/21). In total viewers, ABC led the May 13 pack with 2.48 million, followed closely by Fox (2.38), Kids WB (2.21) and NBC (2.08). Britney spears big ratings Meanwhile, later that night, Britney Spears’ stints as both host and musical guest on “Saturday Night Live” boosted the NBC show to its second best adults 18-49 rating (5.4/23) of the season. It topped primetime’s top-rated show (ABC’s “My Best Friend’s Wedding”) by 46% in the demo (5.4 vs. 3.7). Compared with the same May sweep Saturday a year ago, “SNL” was up 22% in adults 18-49 (5.4 vs. 4.5) and 20% in total viewers (10.0 million vs. 8.3). “SNL” is on pace to deliver its largest adult 18-49 aud in a May sweep since 1995. It’s averaging a 4.4/19 in the demo prior to the season finale, which airs Saturday.
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