NBC takes latenight; Fox ayem

Britney boosts 'SNL'; 'Digimon' bests 'Pokemon'

Digimon and Mickey keep pecking away at Pokemon in the Saturday-morning kids wars, while in latenight “Saturday Night Live” continues on a May sweeps roll.

Highlighting the week’s top fringe perfs, according to Nielsen, were strong a.m. showings from Fox Kids Network and ABC, both of which surpassed Kids WB for the first time this season.

Fox Kids ranked No. 1 among broadcast nets for May 13, the third Saturday of May sweeps, with a 3.3 rating/15 share in kids 2-11. It was led by “Digimon: Digital Monsters” at 9 a.m., which topped Kids WB’s “Pokemon” by 23% in kids 6-11 (4.9 vs. 4.0) and by 27% in kids 2-11 (3.3 vs. 2.6).

Fox Kids placed six shows among the broadcast top 10 and was up 12% in kids 6-11 and 18% in kids 2-11 vs. the previous week.

ABC, WB take place and show

ABC (2.8/13) placed second, up 12% from the previous Saturday (2.5). The Alphabet net was led by “Disney’s Mickey Mouseworks,” which ranked third with a 3.7.

The 10 a.m. edition of Kids WB’s “Pokemon” remains the No. 1 broadcast show in both kids 2-11 (4.5/17) and 6-11 (5.2/19), while cable’s Nickelodeon once again tops all broadcast competish in kids 2-11 (4.5/21).

In total viewers, ABC led the May 13 pack with 2.48 million, followed closely by Fox (2.38), Kids WB (2.21) and NBC (2.08).

Britney spears big ratings

Meanwhile, later that night, Britney Spears’ stints as both host and musical guest on “Saturday Night Live” boosted the NBC show to its second best adults 18-49 rating (5.4/23) of the season. It topped primetime’s top-rated show (ABC’s “My Best Friend’s Wedding”) by 46% in the demo (5.4 vs. 3.7).

Compared with the same May sweep Saturday a year ago, “SNL” was up 22% in adults 18-49 (5.4 vs. 4.5) and 20% in total viewers (10.0 million vs. 8.3).

“SNL” is on pace to deliver its largest adult 18-49 aud in a May sweep since 1995. It’s averaging a 4.4/19 in the demo prior to the season finale, which airs Saturday.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety