You will be redirected back to your article in seconds

NBC soaps outsud ABC for women

'Passions' leads the way for Peacock

NBC has joined CBS in making daytime demo strides as the Peacock last week attracted its largest audience of women 18-49 in 21 weeks and beat daytime demo leader ABC for the first time in nearly three years.

According to Nielsen, NBC (2.3/15) finished second to CBS (2.4/16) in women 18-49 for the week of June 26-30, with ABC slipping to third (2.2/15). (These numbers compare NBC’s two dramas with CBS’ four dramas and “The Price Is Right” and ABC’s four dramas and “The View.”)

Leading the way for NBC is the drama “Passions,” which wrapped its first year with its highest marks to date in women 18-49 (1.5/10), women 18-34 (2.3/14) and female teens (3.9/17).

More TV

  • Dove Cameron Sofia Carson

    Disney Announces 'Descendants 3' for 2019

    NBC has joined CBS in making daytime demo strides as the Peacock last week attracted its largest audience of women 18-49 in 21 weeks and beat daytime demo leader ABC for the first time in nearly three years. According to Nielsen, NBC (2.3/15) finished second to CBS (2.4/16) in women 18-49 for the week of […]

  • Jeanine Mason

    'Roswell' Reboot Pilot Casts 'Grey's Anatomy's' Jeanine Mason in Lead Role

    NBC has joined CBS in making daytime demo strides as the Peacock last week attracted its largest audience of women 18-49 in 21 weeks and beat daytime demo leader ABC for the first time in nearly three years. According to Nielsen, NBC (2.3/15) finished second to CBS (2.4/16) in women 18-49 for the week of […]

  • Purveyors of Pop eOne deal

    Reality Show Producers Sued for Trashing Hawaiian Beach House

    NBC has joined CBS in making daytime demo strides as the Peacock last week attracted its largest audience of women 18-49 in 21 weeks and beat daytime demo leader ABC for the first time in nearly three years. According to Nielsen, NBC (2.3/15) finished second to CBS (2.4/16) in women 18-49 for the week of […]

  • Harry Connick Jr

    Harry Connick Jr. Talk Show to End After 2 Seasons (EXCLUSIVE)

    NBC has joined CBS in making daytime demo strides as the Peacock last week attracted its largest audience of women 18-49 in 21 weeks and beat daytime demo leader ABC for the first time in nearly three years. According to Nielsen, NBC (2.3/15) finished second to CBS (2.4/16) in women 18-49 for the week of […]

  • George Stephanopoulos

    ABC's George Stephanopoulos Lands Exclusive Interview With Ex-FBI Chief Comey

    NBC has joined CBS in making daytime demo strides as the Peacock last week attracted its largest audience of women 18-49 in 21 weeks and beat daytime demo leader ABC for the first time in nearly three years. According to Nielsen, NBC (2.3/15) finished second to CBS (2.4/16) in women 18-49 for the week of […]

More From Our Brands

Access exclusive content