NBC goes for gold

Net sells ad spots for Olympic Games

NBC has made it official: All of the commercial spots on the 2000 Olympic Games are sold out, harvesting a record $900 million in gross network sales and guaranteeing that NBC will end up with black ink in the Olympics ledger books.

More than two months ago, Dick Ebersol, chairman of NBC Sports, predicted at an elaborate press briefing here that NBC would chalk up $900 million (Daily Variety, June 29).

One of the main reasons for NBC’s success, said Keith Turner, president of NBC Sales, in a statement, is that it has cut back the commercial time within each hour from the 9-1/2 minutes during the 1996 Atlanta Games to nine minutes in this year’s Games from Sydney.

“I’m not surprised that NBC has done so well because it’s scheduling event programming within an uncluttered environment,” says Bill Cella, executive VP of broadcasting for Universal McCann, the media-buying firm.

Increased revs

The revenues from the Sydney Olympics represent a 32% increase over the $680 million NBC chalked up in advertising dollars from the 1996 Atlanta Games.

There’ll be more on-air coverage of the Olympics than ever before, encompassing 441.5 hours on NBC and its sister cable networks CNBC and MSNBC. Four years ago, NBC, the sole outlet for the Games, carried a total of 171.5 hours.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety