Gearing up for an awards show that’s fit for the demands of high-tech TV, NATPE’s Iris committee has restructured its annual Iris Awards, adding a high-definition programming category to its 34th annual kudos.
The HD category will encompass all program genres, with the exception of public service announcements. Submissions must exemplify a sampling of new lighting and set design techniques.
Award categories include children’s, current affairs/informational, entertainment, individual writing/producing, public service announcements, sports, Web sites and individual achievement in on-camera talent.
As of yet, the competish — which fetes excellent English- and Spanish-language programming in local U.S. and Canadian markets — serves as the sole national awards program for locally funded television and cable stations.
The Iris committee has also pushed up the awards date to the week of October 16, two months earlier than their usual engagement.
“Having the Iris Awards in December, in the midst of the holiday season and so close to the dates of NATPE’s annual Conference and Exhibition, in some ways diluted its impact,” said awards chairman and KTTV-TV programming director John Frenzel.
“By advancing the date we’ll garner more attention and awareness for the event and winners. Ultimately we want the Iris Awards to serve as a career enhancement on a national level for the individual winners, and we think the change of date will help this cause,” Frenzel added.
Due to sked changes, calls for entries were mailed out Monday. Eligibility dates for consideration are July 1, 1999 – June 30, 2000. Entry deadline is July 12. Preliminary judging will take place August 4 in five U.S. cities, with final judging in mid-September in Gotham and L.A.
Iris winners will be feted in January at the org’s annual confab.