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MTV’s Frattini lifted to sr. VP

Exec to continue oversight of synergy efforts with Eye

MTV has upped Salli Frattini to the post of senior VP-executive in charge of production.

In her expanded role, Frattini will serve as the key liaison between MTV and MTV Networks Production Management and will assist in overseeing and setting strategy for the latter.

She will also continue to exec produce the cabler’s signature events, such as the “Video Music Awards” and “Movie Awards,” in addition to supervising various opportunities for synergy with CBS, including the impending MTV-produced Super Bowl half-time special.

“Salli is one of the best production executives in the business, and her incredible skills are a true asset to our network,” said Rich Eigendorff, MTV exec veep of biz operations. “Her creative execution combined with a strong business savvy will help further enhance MTV’s reputation as being the best in planning and executing some of the most watched and biggest events on television.”

In her previous post as VP-exec in charge of production, Frattini oversaw the logistics, facilities and budgets for all production efforts.

Frattini joined MTV as production manager on “Remote Control” and later became a staff production manager for the cabler. In 1992, she briefly left to join NBC as broadcast manager for the Olympic Games in Barcelona, returning as executive in charge of production.

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