MTV Europe, UPC link for 2 Polish channels

MTV Polksa may reach 1.4 mil

AMSTERDAM — Pan Euro music broadcaster MTV Networks Europe and UPCtv, the programming arm of private broadband outfit United Pan Europe Communications, have inked a deal to produce and distribute two new channels aimed at the Polish market.

Under terms of the 50/50 joint venture, UPCtv’s Polish Atomic TV music channel and MTV’s European feed, which now captures 1.4 million homes in Poland via cable and satellite, will merge to create a single 24-hour music channel, MTV Polska.

The channel, to be produced in the Polish language and targeted specifically to Polish youth, will be launched in July. As part of MTV’s continuing push toward regionalization, the Polish-language version of MTV’s VH1, its 25-44-year-old targeted channel, will tail on that launch.

The two channels will be produced out of Atomic’s production base in Warsaw, distributed via UPC-owned Wizja TV DTH and analog cable platforms and other cable operators, with transmission and uplink provided by MTV’s broadcast service center in London.

The new partnership will also be responsible for the creation and distribution of new MTV- and VH1-branded Web sites and will act as a distribution agent in Poland for MTV Networks Europe’s digital channel portfolio, including M2, MTV Extra, MTV Base and VH1 Classic.

More TV

  • PyeongChang Winter Olympics

    To Win Olympics, NBCU Must Lure Big Crowds -- and Small Streamers

    AMSTERDAM — Pan Euro music broadcaster MTV Networks Europe and UPCtv, the programming arm of private broadband outfit United Pan Europe Communications, have inked a deal to produce and distribute two new channels aimed at the Polish market. Under terms of the 50/50 joint venture, UPCtv’s Polish Atomic TV music channel and MTV’s European feed, […]

  • Dylan Farrow CBS This Morning

    Dylan Farrow Details Sexual Assault Allegation Against Woody Allen in Emotional Interview

    AMSTERDAM — Pan Euro music broadcaster MTV Networks Europe and UPCtv, the programming arm of private broadband outfit United Pan Europe Communications, have inked a deal to produce and distribute two new channels aimed at the Polish market. Under terms of the 50/50 joint venture, UPCtv’s Polish Atomic TV music channel and MTV’s European feed, […]

  • Peak TV Saturation TV Placeholder

    Peak TV Brings New Models, Windows, Problems and Opportunities for TV's Busiest Producers

    AMSTERDAM — Pan Euro music broadcaster MTV Networks Europe and UPCtv, the programming arm of private broadband outfit United Pan Europe Communications, have inked a deal to produce and distribute two new channels aimed at the Polish market. Under terms of the 50/50 joint venture, UPCtv’s Polish Atomic TV music channel and MTV’s European feed, […]

  • TV Entrepreneurs Still Roam the Halls

    TV Entrepreneurs Still Roam the Halls at NATPE

    AMSTERDAM — Pan Euro music broadcaster MTV Networks Europe and UPCtv, the programming arm of private broadband outfit United Pan Europe Communications, have inked a deal to produce and distribute two new channels aimed at the Polish market. Under terms of the 50/50 joint venture, UPCtv’s Polish Atomic TV music channel and MTV’s European feed, […]

More From Our Brands

Access exclusive content