Mip TV mart casts ‘Net for record attendance

U.K. had highest presence

From MIP TV

CANNES — As the sun blazed down on the Croisette for the first time this week, Mip TV drew to a close Thursday on a sunny note, with record attendance of 2,776 companies, up 8% from last year.

The French mart’s attempt to cast its net wider than the traditional TV players with added attractions like the MipNet conferences seems to have paid off, with 510 new technology companies attending this year.

That, coupled with the spate of big company mergers, prompted Michael Weatherseed, Reed Midem’s TV division director, to dub this the Mip TV of the two Cs — consolidation and convergence.

British accents dominated at the Palais des Festivals, where 443 U.K. companies represented the biggest group present, followed by the French with 422 and the U.S. with 372.

The Palais was particularly teeming, with 11,000 participants milling around the stands at some point during the week — 1,000 more than at last year’s Mip TV.

Weatherseed promised that, based on demand at this latest mart, October’s Mipcom would offer more new tech content, with more space for the MipNet conferences and a look at the thorny issue of Internet rights, guided by expert lawyers.

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