‘Millionaire’ boosts ABC to No. 1 at confab

Dems attract more viewers than Republicans

A “Who Wants to Be a Millionaire” lead-in helped ABC dominate the final night of the Democratic National Convention.

Following the hit gamer, ABC News’ 9-11 p.m. convention coverage averaged a 5.5 rating/10 share and 7.6 million viewers. While ABC and CBS kicked off convention coverage at 9 p.m. EST, NBC chose instead to air a repeat of “Will & Grace” in the 9 p.m. to 9:30 p.m. slot. Post-“Will & Grace,” NBC News’ 9:30-11 p.m. coverage averaged a 4.7/8 and 6.6 million viewers. With little help from a weak “Big Brother” lead-in, CBS News lagged behind with a 3.2/6 and 4.2 million viewers, according to Nielsen numbers.

On the 24-hour cable news nets front, CNN once again outperformed the competition in rating, delivery and total viewers from 8-11 p.m with a 1.7 rating in cable homes, equivalent to 1.4 million households. MSNBC ranked second with a 1.0 (620,000 households) and Fox News Channel came in a close third with a 1.0 (539,000).

Overall, the nets generally fared better with the Democrats than with the GOP. Comparing the four-day average for the conventions, ABC and NBC were up 6% and 7% respectively from the GOP to the Democrats, while CBS was flat. Both CNN (up 20% in households) and MSNBC (up 71%) attracted more viewers with the Dems than the Republicans, while Fox News dipped 28%.

Historically, the Democrats’ meets have attracted larger audiences than the Republicans. Since Nielsen Media Research started tracking the numbers in 1960, the Dems have outdrawn the Republicans at 9 out of 11 conventions.

More TV

  • Spike TV Gets Fiery End as

    Spike TV Gets Fiery Farewell as Paramount Network Launch Approaches (Watch)

    A “Who Wants to Be a Millionaire” lead-in helped ABC dominate the final night of the Democratic National Convention. Following the hit gamer, ABC News’ 9-11 p.m. convention coverage averaged a 5.5 rating/10 share and 7.6 million viewers. While ABC and CBS kicked off convention coverage at 9 p.m. EST, NBC chose instead to air […]

  • Libby Leist Today

    Libby Leist Will Lead NBC's 'Today' to Tomorrow

    A “Who Wants to Be a Millionaire” lead-in helped ABC dominate the final night of the Democratic National Convention. Following the hit gamer, ABC News’ 9-11 p.m. convention coverage averaged a 5.5 rating/10 share and 7.6 million viewers. While ABC and CBS kicked off convention coverage at 9 p.m. EST, NBC chose instead to air […]

  • Betsy Beers

    Shondaland EP Betsy Beers on 'Scandal' Finale, 'Grey's' Longevity, and Netflix Deal

    A “Who Wants to Be a Millionaire” lead-in helped ABC dominate the final night of the Democratic National Convention. Following the hit gamer, ABC News’ 9-11 p.m. convention coverage averaged a 5.5 rating/10 share and 7.6 million viewers. While ABC and CBS kicked off convention coverage at 9 p.m. EST, NBC chose instead to air […]

  • Casting Director Cesar Rocha Joins CBS

    Casting Director Cesar Rocha Joins CBS

    A “Who Wants to Be a Millionaire” lead-in helped ABC dominate the final night of the Democratic National Convention. Following the hit gamer, ABC News’ 9-11 p.m. convention coverage averaged a 5.5 rating/10 share and 7.6 million viewers. While ABC and CBS kicked off convention coverage at 9 p.m. EST, NBC chose instead to air […]

  • SAG Awards Preview 2018

    SAG Awards Predictions 2018: Who Will Win?

    A “Who Wants to Be a Millionaire” lead-in helped ABC dominate the final night of the Democratic National Convention. Following the hit gamer, ABC News’ 9-11 p.m. convention coverage averaged a 5.5 rating/10 share and 7.6 million viewers. While ABC and CBS kicked off convention coverage at 9 p.m. EST, NBC chose instead to air […]

  • 'Fire and Fury' to Be Adapted

    'Fire and Fury' to Be Adapted Into TV Series

    A “Who Wants to Be a Millionaire” lead-in helped ABC dominate the final night of the Democratic National Convention. Following the hit gamer, ABC News’ 9-11 p.m. convention coverage averaged a 5.5 rating/10 share and 7.6 million viewers. While ABC and CBS kicked off convention coverage at 9 p.m. EST, NBC chose instead to air […]

More From Our Brands

Access exclusive content