Mexican pay TV OKs regs

Commercial airtime regulations addressed

MIAMI — Based on a preliminary reading, pan-regional pay TV programmers have given the thumbs-up to new Mexican TV regs.

The Communications Secretariat released the long-delayed rules on Feb. 29.

The Television Assn. of Programmers Latin America (TAP) had been lobbying the Mexican government regarding its areas of concern, most of which appear to have been addressed, said TAP president Mary Pittelli.

In a key development, the Mexican government did not mandate a split on commercial airtime between programmers and operators. Channels and operators remain free to determine those arrangements on the basis of individual contracts.

The maximum amount of commercial airtime on pay TV is set at six minutes per hour. While the programmers would like to see parity with free TV, where broadcasters have 12 minutes per hour, TAP said it was satisfied with the limit.

Meanwhile, each 15 minutes of infomercial programming may be counted as just one minute of commercial time, allowing the sale of additional ad minutes during such programming.

The Mexican government also ruled that contests or sweepstakes from channels whose signals originate outside the country are exempt from certain paperwork.

“The operators and the programmers can now face to the task of how to build out the ad market,” Pittelli said. To that end, TAP will host a seminar on multichannel advertising in Mexico City on April 4.

(Simeon Tegel in Mexico City contributed to this report.)

More TV

  • Sky TV Logo

    Fox Still Expects Sky Takeover to Go Through, but Opponents Rejoice

    MIAMI — Based on a preliminary reading, pan-regional pay TV programmers have given the thumbs-up to new Mexican TV regs. The Communications Secretariat released the long-delayed rules on Feb. 29. The Television Assn. of Programmers Latin America (TAP) had been lobbying the Mexican government regarding its areas of concern, most of which appear to have […]

  • 'The Bachelor' Recap: Arie Luyendyk Jr.

    'The Bachelor' Recap: Arie Luyendyk Jr. Faces 'The Bekah-ning'

    MIAMI — Based on a preliminary reading, pan-regional pay TV programmers have given the thumbs-up to new Mexican TV regs. The Communications Secretariat released the long-delayed rules on Feb. 29. The Television Assn. of Programmers Latin America (TAP) had been lobbying the Mexican government regarding its areas of concern, most of which appear to have […]

  • CBS Orders Pilots From Gloria Calderon

    CBS Orders Pilots From Gloria Calderon Kellett, Amanda Green, Michelle Nader

    MIAMI — Based on a preliminary reading, pan-regional pay TV programmers have given the thumbs-up to new Mexican TV regs. The Communications Secretariat released the long-delayed rules on Feb. 29. The Television Assn. of Programmers Latin America (TAP) had been lobbying the Mexican government regarding its areas of concern, most of which appear to have […]

  • NBC Orders FBI Drama 'The Enemy

    NBC Orders FBI Drama 'The Enemy Within' From 'Mentalist' Writer to Pilot

    MIAMI — Based on a preliminary reading, pan-regional pay TV programmers have given the thumbs-up to new Mexican TV regs. The Communications Secretariat released the long-delayed rules on Feb. 29. The Television Assn. of Programmers Latin America (TAP) had been lobbying the Mexican government regarding its areas of concern, most of which appear to have […]

  • Timeless

    TV News Roundup: 'Timeless' Sets Season 2 Premiere Date on NBC

    MIAMI — Based on a preliminary reading, pan-regional pay TV programmers have given the thumbs-up to new Mexican TV regs. The Communications Secretariat released the long-delayed rules on Feb. 29. The Television Assn. of Programmers Latin America (TAP) had been lobbying the Mexican government regarding its areas of concern, most of which appear to have […]

  • "The Matrimonial Metric" -- Pictured: Sheldon

    Delayed Viewing Ratings: 'Big Bang Theory' Winter Premiere Starts 2018 Strong

    MIAMI — Based on a preliminary reading, pan-regional pay TV programmers have given the thumbs-up to new Mexican TV regs. The Communications Secretariat released the long-delayed rules on Feb. 29. The Television Assn. of Programmers Latin America (TAP) had been lobbying the Mexican government regarding its areas of concern, most of which appear to have […]

  • Morgan Freeman and Peter Dinklage Bring

    PepsiCo's Super Bowl Commercial for Doritos, Mountain Dew is Two Ads in One

    MIAMI — Based on a preliminary reading, pan-regional pay TV programmers have given the thumbs-up to new Mexican TV regs. The Communications Secretariat released the long-delayed rules on Feb. 29. The Television Assn. of Programmers Latin America (TAP) had been lobbying the Mexican government regarding its areas of concern, most of which appear to have […]

More From Our Brands

Access exclusive content