MILAN — Mediaset, Italy’s largest TV company, will invest 225 billion lire ($105 million) in production and co-production of TV drama programming this year, newly appointed vice president Piersilvio Berlusconi said Wednesday.
Piersilvio, 30, second child of media tycoon-turned-politician Silvio Berlusconi, said that the group will increasingly focus on the production of content while cutting down acquisitions. “We will continue reducing the programs we license from the U.S. We want to have full ownership of content and all the rights, which we can then offer to Web companies,” he said.
The junior Berlusconi added that Mediaset’s three TV channels will air more local TV drama starting in September. Among the shows scheduled for primetime this fall are a version of Dutch hit “Big Brother,” Champions League soccer matches and Italian series.
As for movies, the U.S. remains Mediaset’s largest supplier. “Titanic” and “Amistad” are both on the fall sked.