VP quells rumors
MONTE CARLO — The reorganization last week of the Epsilon alliance with Germany’s Kirch Group does not mean the end of Mediaset’s international strategy, Piersilvio Berlusconi said at a convention in Monte Carlo Monday.
“We have contacts with major international groups; when the right time comes, we will develop international alliances beyond the agreement with Kirch,” said the Mediaset VP, the second child of media tycoon turned politician Silvio Berlusconi.
Commenting on recent rumors about his father’s intention to sell Mediaset to Rupert Murdoch, Berlusconi said, “We have very good contacts with him, but we would rather create a joint venture with Fox for producing content.”
In the last few years, Murdoch has tried and failed several times to acquire Mediaset, Italy’s largest TV group.
Berlusconi said that the alliance with Kirch is still strong. The Epsilon alliance, launched with much fanfare in 1999, was meant to span production, broadcasting and advertising but was recently transformed into what’s basically a financial agreement.