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Media public service hits $8.1 billion

Broadcasters bring in big bucks for charities

WASHINGTON — Radio and television stations across the U.S. participated in public service campaigns and projects worth $8.1 billion, according to a public service census released Tuesday by the National Assn. of Broadcasters.

Study tracked the participation of nearly 5,700 radio and TV stations from August 1998-July 1999. The dollar total reflects the value of airtime the local broadcasters allocated to public service announcements (PSAs) as well as money raised for “charity, needy individuals and disaster relief and prevention efforts.”

In announcing the results, NAB president/CEO Eddie Fritts said, “The bottom line is that local broadcast stations make unrivaled contributions to American communities. These contributions have lasting impact in AIDS and breast cancer awareness, child mentoring, alcohol abuse prevention, education and community safety. Local stations have a legacy of bringing community service home.”

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