‘Letterman’ stronger, but ‘Leno’ wins week

'Late Show' posts 37% rise in viewers

CBS’ “Late Show With David Letterman” continued to remain strong last week, posting double-digit gains in households, viewers and demos compared to last year during the same time.

According to Nielsen data for the week of March 6-10, “Late Show” posted a 3.2 rating/10 share in households with 4.10 million average viewers, a 28% increase in households and 37% increase in viewers compared to the same week last year. “The Late Show” was up 23% in adults 18-49 (1.6/8 vs. 1.3/7) and 31% in adults 25-54 (1.7/8 vs. 1.3/6), compared to the same week last year.

But NBC’s “Tonight Show With Jay Leno” won the week with an average of 5.2 million viewers and topped the late-night standings in key demographics for the 24th time in 25 weeks this season. In adults 18-49, “Tonight” won the week with a 2.2 rating/11 share, 38% ahead of “Late Show” and 47% ahead of ABC’s one-hour block of “Nightline” and “Politically Incorrect” (1.5/8).

Meanwhile, in the week’s early-morning Nielsens, NBC News’ “Today” continues to be the dominant morning news program, with an average of 6.4 million viewers. ABC News’ “Good Morning America” averaged 4.9 million, while CBS’ “Early Show” trailed behind with 2.4 million viewers.

In household ratings, “Today” had its highest ratings in two months with a 5.4/21. “GMA” had a 4.3/16 and “Early” hit its all-time low with a 2.1/8, down 22% from last year at the same time (2.7/10).

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