Kirch shows softer touch

New programming includes epics, romances

CANNES — At the Kirch Group’s traditional Mipcom splash, the Beta Brunch, there was definitely a gentler side to the company’s 700 hours of productions presented.

In his welcomming speech, Jan Mojto, the Kirch Group’s managing director of programming, acknowledged the reality programming trend, but screened a selection of new productions that showed Germany’s leading rights trader getting a bit soft in its old age, with the fare heavy on epics and romance, and less reliant on the action of recent years.

Mojto said the majority of new programming was fiction, although the company recently did delve into the reality biz by acquiring worldwide rights to Austrian reality format “Taxi Orange.”

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