Kirch hailing ‘Taxi’ for reality show run

Auds can interact with contestants

BERLIN — German media giant the Kirch Group will try its hand at reality TV through “Taxi Orange,” which follows a group of people trying to hack it as cabbies.

Kirch has acquired worldwide distribution rights to the format, developed by Austrian pubcaster ORF, which has broadcast it to strong aud response. Ratings reached around 43% with 12- to 29-year-olds.

ORF’s “Taxi Orange” tracked a group of six men and six women housed together for a period of 77 days, running a taxi company that was their sole means of survival. Auds also can interact with contestants by taking a cab ride and voting out one participant each week.

“Reality soaps are an essential component of TV programming in this day and age,” said Jan Mojto, G.M. of Kirch Media, the Kirch Group’s main holding company.

Kirch is also set to expand its show production department and named Fred Kogel, managing director of commercial web Sat.1, its head production man. Kogel also was named joint deputy chairman, with Mojto, of Kirch Media.

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