TOKYO — Japanese web Fuji Television started test broadcasting this week of a service that will provide daily satellite transmissions of its programming to broadcasters in the Asian-Pacific region.
Initial broadcasts consist of four hours a day of news, sports and entertainment programming; tests run through May 7.
Service will be available to the general public at the end of May, and Fuji TV has scored or neared deals with broadcasters in four countries for the service.
The satcasting move is expected to increase overseas sales, which total several million dollars a year, by as much as 50% as well as boost Fuji TV’s image in Asia.
The network is looking at providing as much as 10 hours of programming a day to regional broadcasters.