Japan rating ‘Beautiful’

Drama first to get 40% of aud

TOKYO — Viewers sat down, tuned in and cried at the concluding episode of the Tokyo Broadcasting System hit “Beautiful Life” — the first drama in 17 years to cross the 40% ratings line.

Final episode of the hit series about a young hairdresser, played by heartthrob actor Takuya Kimura, and his wheelchair-bound, deathly ill girlfriend, played by Takako Tokiwa, was the second highest rated drama episode in Japanese TV history, with a 41% rating.

“People across Japan were enthralled by the love of these two characters, and they watched the final episode through their tears,” TBS said.

Sunday tearjerker

The network broke programming molds with the hit drama by using an untraditional Sunday night primetime slot for the show. Sunday nights are typically devoted to family and variety programming on the Japanese webs while weekday nights are stuffed with drama serials. TBS found that there were a lot of lonely hearts at home on Sunday night who would tune in to a weepy drama.

Asian broadcasters have been trying to get rights for the hit show, but so far TBS has not announced any international sales deals for the drama series.

Over the past two years, TBS has achieved success by turning its hit dramas into movies, but it has not decided if there will be a screen version of “Beautiful Life.”

More TV

  • Fisher Stevens, Ross Kauffman Team for

    Fisher Stevens, Ross Kauffman Team for Discovery Documentary 'Taken By the Tiger'

    TOKYO — Viewers sat down, tuned in and cried at the concluding episode of the Tokyo Broadcasting System hit “Beautiful Life” — the first drama in 17 years to cross the 40% ratings line. Final episode of the hit series about a young hairdresser, played by heartthrob actor Takuya Kimura, and his wheelchair-bound, deathly ill […]

  • Peter Dinklage Thinks It's 'the Perfect

    Peter Dinklage on Why It's 'the Perfect Time' to End 'Game of Thrones'

    TOKYO — Viewers sat down, tuned in and cried at the concluding episode of the Tokyo Broadcasting System hit “Beautiful Life” — the first drama in 17 years to cross the 40% ratings line. Final episode of the hit series about a young hairdresser, played by heartthrob actor Takuya Kimura, and his wheelchair-bound, deathly ill […]

  • NBCUniversal Content Studio Plucks Peacock TV

    NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video

    TOKYO — Viewers sat down, tuned in and cried at the concluding episode of the Tokyo Broadcasting System hit “Beautiful Life” — the first drama in 17 years to cross the 40% ratings line. Final episode of the hit series about a young hairdresser, played by heartthrob actor Takuya Kimura, and his wheelchair-bound, deathly ill […]

  • Paul Bettany2017 Lincoln Center Corporate Fund

    'The Crown': Paul Bettany in Talks to Play Prince Philip

    TOKYO — Viewers sat down, tuned in and cried at the concluding episode of the Tokyo Broadcasting System hit “Beautiful Life” — the first drama in 17 years to cross the 40% ratings line. Final episode of the hit series about a young hairdresser, played by heartthrob actor Takuya Kimura, and his wheelchair-bound, deathly ill […]

  • Rihanna France Concert Canceled

    Rihanna to Perform at Grammys With DJ Khaled and Bryson Tiller

    TOKYO — Viewers sat down, tuned in and cried at the concluding episode of the Tokyo Broadcasting System hit “Beautiful Life” — the first drama in 17 years to cross the 40% ratings line. Final episode of the hit series about a young hairdresser, played by heartthrob actor Takuya Kimura, and his wheelchair-bound, deathly ill […]

More From Our Brands

Access exclusive content