Find out the truth behind WB's new skein

When it comes to launching successful fall programs, any network exec will tell you it’s all about the hype. So how does the WB hype “Hype,” a half-hour comedy sketch show that mocks … hype?

For co-creators and fast talkers Terry Sweeney, Scott King and Lanier Laney, it really doesn’t matter how people find out about the show, as long as they tune in.

“We want to get to the truth behind the hype. That’s what our show is all about,” says Laney, who had a writing stint on “Saturday Night Live.” Sweeney, best known for portraying Nancy Reagan, was in front of the camera on “SNL.”

But what really got the fellas noticed was when they wrote an uproarious takeoff of the WB’s primetime sudser “Felicity” that aired during last year’s Emmy Awards. Voted as one of the 50 funniest TV moments of all time by TV Guide, it struck a chord with execs — and it helped get them a deal.

The ironic part is that although it skewered a show on the WB, the Frog’s entertainment prexy Susanne Daniels thought enough of the skit to give them a chance to create “Hype,” which will employ 10 performers and air at 9 p.m. Sundays this fall.

“We’re really open to anything,” says King. “If it’s funny, we’ll do it. I don’t care if it’s sensitive. Somewhere behind the fart joke, we’re trying to say something.”

None of the skits — blasting anything from the latest bubble gum band to the Internet to politics — will last longer than a couple of minutes, so three are hoping that if one sketch doesn’t connect with auds, they’ll be another right around the corner that will.

“We’re into quicker, faster sketches,” says King. “We decided that since this is primetime, we’re dealing in shorter attention spans.”

Follow @Variety on Twitter for breaking news, reviews and more