CANNES — Granada Media and Discovery Communications have announced a $35 million, three-year alliance to co-produce history, adventure and science programming, making this the first formal pact between the companies.
Plan is to make about 100 hours of one-off shows or series, including two or three event programs on a scale comparable to the BBC’s “Walking With Dinosaurs.”
Pact to make history
John Drury, head of factual programming for Granada Media Intl., told Daily Variety that there were already “a number of ancient history projects that we hope will form the centerpiece of the deal.”
Around 30 hours will be completed in the first year, some of which will be “visible” at Mipcom in the fall. The programs are destined to debut on the Discovery Channel and the Learning Channel.
Drury said that who will be financing what will vary from project to project, but that he expected around 40% of the programming would be initiated by Discovery. An additional 30% will come from Granada-owned companies and the rest from affiliated or indie partners.