‘Good Day L.A.’ sweeps past KTLA for 1st time

War of words over accuracy of KTTV's numbers

HOLLYWOOD — Forget about the late news: The real game-changing local race this November sweeps took place in the morning.

KTTV’s saucy “Good Day L.A.” breakfastcast scored a 3.4 rating and 12 share, landing above KTLA’s “Morning News” program (3.3/11) for the first time ever as the top locally produced ayemer.

“Good Day L.A.” was up a whopping 42% over last year while 4 “Morning News” dropped 3%.

In another major shift, KNBC’s “Today” took the overall lead in the slot, averaging a 4.2/14, up 27% from last November. KABC’s “Good Morning America,” which traditionally beats “Today” in the Southland, settled for a 3.5 rating/12 share, down 8%.

The battle between Fox-owned KTTV and Tribune-owned KTLA spilled into 10 p.m., where the former regained the news crown (3.7/6, down 5%) from traditional leader KTLA (3.3/5, down 30%).

Too close to call

While a war of words erupted between the two stations over the accuracy of KTTV’s figures — the Fox station excluded many quarter-hours from its tally because of special reports — the battle between KCOP and KCAL at 10 also turned fierce.

Most ratings reports give KCOP a slight edge over KCAL, 2.6/4 vs. 2.4/4. Some results, however, had placed them at a tie — 2.6/4. Regardless of the official outcome, the news was good for KCOP, which improved its performance under recently hired news director Larry Perret by 30%.

The news races at 4, 5, 6 and 11 p.m. went unchanged from November 1999. KABC, bolstered by the continued success of “Oprah Winfrey” as its news lead-in, took the 4, 5, and 6 races; KNBC remained on top at 11.

KCBS, which dropped its “Women 2 Women” broadcast at 4 p.m. in favor of “Judge Judy,” was rewarded with 31% growth in the hour; the station also saw respectable gains of 16% at 11 p.m., averaging a 4.4 rating/9 share. That still was far behind KNBC’s 8.2/17 and KABC’s 6.6/14.

Also at 11, KMEX’s noticias took a 17% climb to a 3.5/7, while KVEA made a muy bien jump to 1.1/2, up 120%.

Prime competition

As for primetime, the race was tight, and all English-lingo outlets ended up down year to year: KNBC squeaked out a 9.2/14 (down 3%), slightly beating last November’s leader, KABC’s 9.1/14 (down 15%). KTTV and KCBS tied at 6.9/10 (down 10% for KCBS, down 7% for KTTV), while KTLA scored a 5.2/8 (down 7%), followed by KCOP (3.2/5, down 9%) and KCAL (2.2/3, down 19%).

The Spanish-language outlets fared better, with KMEX averaging a 5.7/9 (up 27%) and KVEA averaging a 2.1 (up 163%).

KTTV pulled off the prime fringe shocker of November sweeps, “The Simpsons” jumped 56% to win at 7:30 p.m. with a 7.5 rating/12 share– even beating KABC’s “Wheel of Fortune,” the usual winner, which sunk 26% to 7.3.

Sign on to sign off, KABC leads with a 5.0 rating/12 share (down 7%), followed by KNBC (4.5/11, down 2%), KTTV (3.3/8, down 3%), KCBS and KTLA (tie, 2.8/7, with KCBS down 3% and KTLA down 15%), KMEX (2.7/6, up 17%), KCOP (1.9/5, down 10%), KCAL (1.6/4, down 20%), KCET (1.3/3, flat), KVEA (1.1/3, up 57%), KWHY (0.6/1, flat), KPXN (0.3/1, down 25%) and KRCA (0.1/0, flat).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading