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Globo rebrands webs

World Brief

Leading Brazilian pay TV programmer Globosat will rebrand its five film channels in October.

Telecine 1, which features new releases and is the highest rated pay TV net in Brazil along with Globosat’s SporTV sports net, will become Telecine Premium with the Oct. 29 airing of “Shakespeare in Love.”

Telecine 2, targeted at males, will be rebranded Telecine Action; Telecine 3, which aims at female auds, will now be Telecine Emotion.

Kiddie channel Telecine 4 will become Telecine Happy, and Telecine 5, which features classic and cult pics, Telecine Classic. The Telecine webs are backed by media conglom Globo.

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